{"id":2165,"date":"2025-08-15T14:32:16","date_gmt":"2025-08-15T14:32:16","guid":{"rendered":"https:\/\/peters.marketing\/portfolio\/immobilien-shop\/"},"modified":"2025-08-22T12:07:37","modified_gmt":"2025-08-22T12:07:37","slug":"immobilien-shop","status":"publish","type":"page","link":"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/","title":{"rendered":"Immobilien-Shop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2165\" class=\"elementor elementor-2165 elementor-1358\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-wpr-particles=\"{\n  &quot;particles&quot;: {\n    &quot;number&quot;: {\n      &quot;value&quot;: 80,\n      &quot;density&quot;: { &quot;enable&quot;: true, &quot;value_area&quot;: 800 }\n    },\n    &quot;color&quot;: { &quot;value&quot;: [&quot;#3D73FF&quot;, &quot;#3AE2CE&quot;, &quot;#FF6B35&quot;, &quot;#000000&quot;] },\n    &quot;shape&quot;: {\n      &quot;type&quot;: &quot;circle&quot;,\n      &quot;stroke&quot;: { &quot;width&quot;: 0, &quot;color&quot;: &quot;#000000&quot; },\n      &quot;polygon&quot;: { &quot;nb_sides&quot;: 5 },\n      &quot;image&quot;: { &quot;src&quot;: &quot;img\/github.svg&quot;, &quot;width&quot;: 100, &quot;height&quot;: 100 }\n    },\n    &quot;opacity&quot;: {\n      &quot;value&quot;: 0.5,\n      &quot;random&quot;: false,\n      &quot;anim&quot;: { &quot;enable&quot;: false, &quot;speed&quot;: 1, &quot;opacity_min&quot;: 0.1, &quot;sync&quot;: false }\n    },\n    &quot;size&quot;: {\n      &quot;value&quot;: 3,\n      &quot;random&quot;: true,\n      &quot;anim&quot;: { &quot;enable&quot;: false, &quot;speed&quot;: 40, &quot;size_min&quot;: 0.1, &quot;sync&quot;: false }\n    },\n    &quot;line_linked&quot;: {\n      &quot;enable&quot;: true,\n      &quot;distance&quot;: 150,\n      &quot;color&quot;: &quot;#3D73FF&quot;,\n      &quot;opacity&quot;: 0.4,\n      &quot;width&quot;: 1\n    },\n    &quot;move&quot;: {\n      &quot;enable&quot;: true,\n      &quot;speed&quot;: 6,\n      &quot;direction&quot;: &quot;none&quot;,\n      &quot;random&quot;: false,\n      &quot;straight&quot;: false,\n      &quot;out_mode&quot;: &quot;out&quot;,\n      &quot;bounce&quot;: false,\n      &quot;attract&quot;: { &quot;enable&quot;: false, &quot;rotateX&quot;: 600, &quot;rotateY&quot;: 1200 }\n    }\n  },\n  &quot;interactivity&quot;: {\n    &quot;detect_on&quot;: &quot;window&quot;,\n    &quot;events&quot;: {\n      &quot;onhover&quot;: { &quot;enable&quot;: true, &quot;mode&quot;: &quot;repulse&quot; },\n      &quot;onclick&quot;: { &quot;enable&quot;: false, &quot;mode&quot;: &quot;push&quot; },\n      &quot;resize&quot;: true\n    },\n    &quot;modes&quot;: {\n      &quot;grab&quot;: { &quot;distance&quot;: 400, &quot;line_linked&quot;: { &quot;opacity&quot;: 1 } },\n      &quot;bubble&quot;: { &quot;distance&quot;: 400, &quot;size&quot;: 40, &quot;duration&quot;: 2, &quot;opacity&quot;: 8, &quot;speed&quot;: 3 },\n      &quot;repulse&quot;: { &quot;distance&quot;: 200, &quot;duration&quot;: 0.4 },\n      &quot;push&quot;: { &quot;particles_nb&quot;: 0 },\n      &quot;remove&quot;: { &quot;particles_nb&quot;: 2 }\n    }\n  },\n  &quot;retina_detect&quot;: true\n}\n\" particle-source=\"wpr_particle_json_custom\" class=\"elementor-element elementor-element-dc61a71 wpr-particle-yes e-flex e-con-boxed wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"dc61a71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc637a elementor-widget elementor-widget-spacer\" data-id=\"1cc637a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f1ff5 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"14f1ff5\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;Branding&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Immobilien-Shop Holger Peters \u2013 Webdesign &amp;<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Branding<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">for businesses<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b706af2 elementor-widget elementor-widget-heading\" data-id=\"b706af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relaunch with corporate design, SEO &amp; Meta Ads \u2013 visible, fast, conversion-strong<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55137bd elementor-widget elementor-widget-text-editor\" data-id=\"55137bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"4d23bc5d-2750-4c85-af8d-ab08313a4ffb\" data-testid=\"conversation-turn-118\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\r\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\r\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\r\n<div class=\"flex max-w-full flex-col grow\">\r\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d0314a6b-8029-4172-bae1-1818cc13f0c7\" data-message-model-slug=\"gpt-5-thinking\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\r\n<p data-start=\"150\" data-end=\"593\">For <strong data-start=\"154\" data-end=\"187\">Immobilien-Shop Holger Peters<\/strong>, I created a modern, responsive website with a consistent <strong data-start=\"246\" data-end=\"266\">corporate design<\/strong>. The relaunch included <strong data-start=\"290\" data-end=\"310\">SEO fundamentals<\/strong> (structure, speed, structured data for property listings) and targeted <strong data-start=\"382\" data-end=\"394\">Meta Ads<\/strong> with a clear funnel for qualified inquiries.<br data-start=\"439\" data-end=\"442\" \/><strong data-start=\"442\" data-end=\"453\">Result:<\/strong> faster loading times, better visibility, and a <strong data-start=\"501\" data-end=\"538\">conversion-optimized contact path<\/strong> that reliably guides prospects to book an appointment.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f68e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"15f68e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1538523 elementor-widget elementor-widget-spacer\" data-id=\"1538523\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4954e96 elementor-widget elementor-widget-heading\" data-id=\"4954e96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo redesign: from edgy label to iconic brand mark<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68281e3 elementor-widget elementor-widget-text-editor\" data-id=\"68281e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>The Immobilien-Shop Holger Peters<\/strong> receives a logo with a clear signature and strong recognition value. Moving away from the old rectangular look, the new <strong>iconic brand mark<\/strong> in <strong>warm deep blue<\/strong> combines trust, regional roots, and modernity. The newly introduced <strong>roof pictogram<\/strong> immediately signals real estate expertise. The <strong>gently curved line<\/strong> below serves a dual purpose: as a <strong>friendly smile<\/strong> (representing a service mindset) and as the <strong>hull of a boat on the East Frisian canal<\/strong> \u2013 a subtle tribute to regional identity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bbfdcc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4bbfdcc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18ba10b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"18ba10b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1b29e9 elementor-widget elementor-widget-text-editor\" data-id=\"e1b29e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\r\n \t<li><strong>Form &amp; Composition:<\/strong> The circular badge breaks away from the old, angular look and appears approachable, modern, and scalable.<\/li>\r\n \t<li><strong>Color:<\/strong> <strong>Deep, warm blue<\/strong> stands for trust, consistency, and professionalism \u2013 ideal for the real estate sector.<\/li>\r\n \t<li><strong>Iconic:<\/strong> <strong>Roof silhouette + &#8220;Fehn arch&#8221;<\/strong> combine core business and East Frisian identity in a single symbol.<\/li>\r\n \t<li><strong>Typography &amp; Legibility:<\/strong> The minimal lettering \u201cimmo-hp.de\u201d remains clear at any size \u2013 from favicon to construction signage.<\/li>\r\n \t<li><strong>Digital first:<\/strong> The circular logo works seamlessly across websites, social media, expos\u00e9s, and as an app icon \u2013 no adaptations needed.<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad92ac2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ad92ac2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6655bbb elementor-widget elementor-widget-spacer\" data-id=\"6655bbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d481b75 elementor-widget__width-initial elementor-widget elementor-widget-wpr-before-after\" data-id=\"d481b75\" data-element_type=\"widget\" data-widget_type=\"wpr-before-after.default\">\n\t\t\t\t\t<div class=\"wpr-ba-image-container wpr-ba-horizontal wpr-ba-labels-none\" data-position=\"50\" data-trigger=\"drag\"><div class=\"wpr-ba-image-1\"><img decoding=\"async\" src=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-3-1024x576.webp\"><\/div><div class=\"wpr-ba-image-2\"><img decoding=\"async\" src=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-2-1024x576.webp\"><\/div><div class=\"wpr-ba-divider\"><div class=\"wpr-ba-divider-icons\"><i class=\"fa fa-angle-left\"><\/i><i class=\"fa fa-angle-right\"><\/i><\/div><\/div><div class=\"wpr-ba-label wpr-ba-label-1\"><div>Afterwards<\/div><\/div><div class=\"wpr-ba-label wpr-ba-label-2\"><div>Before<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd14eb elementor-widget elementor-widget-text-editor\" data-id=\"dbd14eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDrag with your mouse or finger \u2013 see the result live.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9998d3e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9998d3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d73a785 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d73a785\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78d856c elementor-widget elementor-widget-spacer\" data-id=\"78d856c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b25f0 elementor-widget__width-initial elementor-widget elementor-widget-wpr-before-after\" data-id=\"d2b25f0\" data-element_type=\"widget\" data-widget_type=\"wpr-before-after.default\">\n\t\t\t\t\t<div class=\"wpr-ba-image-container wpr-ba-horizontal wpr-ba-labels-default\" data-position=\"50\" data-trigger=\"drag\"><div class=\"wpr-ba-image-1\"><img decoding=\"async\" src=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Design-ohne-Titel-7.webp\"><\/div><div class=\"wpr-ba-image-2\"><img decoding=\"async\" src=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-16.46.01.webp\"><\/div><div class=\"wpr-ba-divider\"><div class=\"wpr-ba-divider-icons\"><i class=\"fa fa-angle-left\"><\/i><i class=\"fa fa-angle-right\"><\/i><\/div><\/div><div class=\"wpr-ba-label wpr-ba-label-1\"><div>Afterwards<\/div><\/div><div class=\"wpr-ba-label wpr-ba-label-2\"><div>Before<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1f41e elementor-widget elementor-widget-text-editor\" data-id=\"4b1f41e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDrag with your mouse or finger \u2013 see the result live.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2ca52a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e2ca52a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb305e elementor-widget elementor-widget-spacer\" data-id=\"5bb305e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60837b elementor-widget elementor-widget-image\" data-id=\"a60837b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"424\" src=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-17.08.57-1024x452.png\" class=\"attachment-large size-large wp-image-2095\" alt=\"\" srcset=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-17.08.57-1024x452.png 1024w, https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-17.08.57-300x132.png 300w, https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-17.08.57-768x339.png 768w, https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-17.08.57-1536x678.png 1536w, https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-15-um-17.08.57.png 1893w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90bc629 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90bc629\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"http:\/\/immo-hp.de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit Immobilien-Shop now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4eaa17 elementor-widget elementor-widget-spacer\" data-id=\"c4eaa17\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c74960 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6c74960\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-031950e elementor-widget elementor-widget-text-editor\" data-id=\"031950e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Web Redesign, SEO Optimization &amp; Performance<\/h2><br>For the <strong>Immobilien-Shop Holger Peters<\/strong>, we implemented a complete <strong>website relaunch<\/strong> \u2014 modern <strong>web design &amp; branding for businesses<\/strong>, clear information architecture, and a user journey optimized for conversions. The new deep warm blue design builds trust, and the homepage guides visitors quickly to listings, expos\u00e9s, and contact options.<br><br><strong>SEO Setup:<\/strong> Local keyword targeting (real estate + East Frisia region), clean URL structure, internal linking, optimized meta titles\/descriptions, image alt texts, and <strong>structured data<\/strong> (breadcrumb, organization, real estate\/offer), plus XML sitemap and robots.txt maintenance. Result: improved visibility and higher click-through rates in SERPs.<br><br><strong>Web Performance:<\/strong> Mobile-first implementation and optimization of <strong>Core Web Vitals<\/strong> \u2014 fast load times via <strong>WebP\/AVIF images<\/strong>, lazy loading, font preload, compressed assets, server-side caching, and clean code. The site responds noticeably faster and converts better.<br><br><strong>Key Results at a Glance:<\/strong><br><ul>\r\n \t<li>Significantly better rankings thanks to technical SEO &amp; content structure<\/li>\r\n \t<li>Noticeably faster load times and stable <strong>Core Web Vitals<\/strong><\/li>\r\n \t<li>Higher visibility for regional search queries (Local SEO)<\/li>\r\n \t<li>More qualified contact inquiries thanks to clear UX &amp; CTAs<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Immobilien-Shop Holger Peters \u2013 Webdesign &amp; Branding for businesses Relaunch with corporate design, SEO &amp; Meta Ads \u2013 visible, fast, conversion-strong For Immobilien-Shop Holger Peters, I created a modern, responsive website with a consistent corporate design. The relaunch included SEO fundamentals (structure, speed, structured data for property listings) and targeted Meta Ads with a clear funnel for qualified inquiries.Result: faster loading times, better visibility, and a conversion-optimized contact path that reliably guides prospects to book an appointment. Logo redesign: from edgy label to iconic brand mark The Immobilien-Shop Holger Peters receives a logo with a clear signature and strong recognition value. Moving away from the old rectangular look, the new iconic brand mark in warm deep blue combines trust, regional roots, and modernity. The newly introduced roof pictogram immediately signals real estate expertise. The gently curved line below serves a dual purpose: as a friendly smile (representing a service mindset) and as the hull of a boat on the East Frisian canal \u2013 a subtle tribute to regional identity. Form &amp; Composition: The circular badge breaks away from the old, angular look and appears approachable, modern, and scalable. Color: Deep, warm blue stands for trust, consistency, and professionalism \u2013 ideal for the real estate sector. Iconic: Roof silhouette + &#8220;Fehn arch&#8221; combine core business and East Frisian identity in a single symbol. Typography &amp; Legibility: The minimal lettering \u201cimmo-hp.de\u201d remains clear at any size \u2013 from favicon to construction signage. Digital first: The circular logo works seamlessly across websites, social media, expos\u00e9s, and as an app icon \u2013 no adaptations needed. AfterwardsBefore Drag with your mouse or finger \u2013 see the result live. AfterwardsBefore Drag with your mouse or finger \u2013 see the result live. Visit Immobilien-Shop now Web Redesign, SEO Optimization &amp; Performance For the Immobilien-Shop Holger Peters, we implemented a complete website relaunch \u2014 modern web design &amp; branding for businesses, clear information architecture, and a user journey optimized for conversions. The new deep warm blue design builds trust, and the homepage guides visitors quickly to listings, expos\u00e9s, and contact options. SEO Setup: Local keyword targeting (real estate + East Frisia region), clean URL structure, internal linking, optimized meta titles\/descriptions, image alt texts, and structured data (breadcrumb, organization, real estate\/offer), plus XML sitemap and robots.txt maintenance. Result: improved visibility and higher click-through rates in SERPs. Web Performance: Mobile-first implementation and optimization of Core Web Vitals \u2014 fast load times via WebP\/AVIF images, lazy loading, font preload, compressed assets, server-side caching, and clean code. The site responds noticeably faster and converts better. Key Results at a Glance: Significantly better rankings thanks to technical SEO &amp; content structure Noticeably faster load times and stable Core Web Vitals Higher visibility for regional search queries (Local SEO) More qualified contact inquiries thanks to clear UX &amp; CTAs<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2159,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2165","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Immobilien-Shop - Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immobilien-Shop - Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\" \/>\n<meta property=\"og:description\" content=\"Immobilien-Shop Holger Peters \u2013 Webdesign &amp; Branding for businesses Relaunch with corporate design, SEO &amp; Meta Ads \u2013 visible, fast, conversion-strong For Immobilien-Shop Holger Peters, I created a modern, responsive website with a consistent corporate design. The relaunch included SEO fundamentals (structure, speed, structured data for property listings) and targeted Meta Ads with a clear funnel for qualified inquiries.Result: faster loading times, better visibility, and a conversion-optimized contact path that reliably guides prospects to book an appointment. Logo redesign: from edgy label to iconic brand mark The Immobilien-Shop Holger Peters receives a logo with a clear signature and strong recognition value. Moving away from the old rectangular look, the new iconic brand mark in warm deep blue combines trust, regional roots, and modernity. The newly introduced roof pictogram immediately signals real estate expertise. The gently curved line below serves a dual purpose: as a friendly smile (representing a service mindset) and as the hull of a boat on the East Frisian canal \u2013 a subtle tribute to regional identity. Form &amp; Composition: The circular badge breaks away from the old, angular look and appears approachable, modern, and scalable. Color: Deep, warm blue stands for trust, consistency, and professionalism \u2013 ideal for the real estate sector. Iconic: Roof silhouette + &#8220;Fehn arch&#8221; combine core business and East Frisian identity in a single symbol. Typography &amp; Legibility: The minimal lettering \u201cimmo-hp.de\u201d remains clear at any size \u2013 from favicon to construction signage. Digital first: The circular logo works seamlessly across websites, social media, expos\u00e9s, and as an app icon \u2013 no adaptations needed. AfterwardsBefore Drag with your mouse or finger \u2013 see the result live. AfterwardsBefore Drag with your mouse or finger \u2013 see the result live. Visit Immobilien-Shop now Web Redesign, SEO Optimization &amp; Performance For the Immobilien-Shop Holger Peters, we implemented a complete website relaunch \u2014 modern web design &amp; branding for businesses, clear information architecture, and a user journey optimized for conversions. The new deep warm blue design builds trust, and the homepage guides visitors quickly to listings, expos\u00e9s, and contact options. SEO Setup: Local keyword targeting (real estate + East Frisia region), clean URL structure, internal linking, optimized meta titles\/descriptions, image alt texts, and structured data (breadcrumb, organization, real estate\/offer), plus XML sitemap and robots.txt maintenance. Result: improved visibility and higher click-through rates in SERPs. Web Performance: Mobile-first implementation and optimization of Core Web Vitals \u2014 fast load times via WebP\/AVIF images, lazy loading, font preload, compressed assets, server-side caching, and clean code. The site responds noticeably faster and converts better. Key Results at a Glance: Significantly better rankings thanks to technical SEO &amp; content structure Noticeably faster load times and stable Core Web Vitals Higher visibility for regional search queries (Local SEO) More qualified contact inquiries thanks to clear UX &amp; CTAs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T12:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-3-1024x576.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/\",\"url\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/\",\"name\":\"Immobilien-Shop - Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\",\"isPartOf\":{\"@id\":\"https:\/\/peters.marketing\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-3-1024x576.webp\",\"datePublished\":\"2025-08-15T14:32:16+00:00\",\"dateModified\":\"2025-08-22T12:07:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/#primaryimage\",\"url\":\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-3-1024x576.webp\",\"contentUrl\":\"https:\/\/peters.marketing\/wp-content\/uploads\/2025\/08\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-3-1024x576.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/peters.marketing\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/peters.marketing\/en\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Immobilien-Shop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/peters.marketing\/en\/#website\",\"url\":\"https:\/\/peters.marketing\/en\/\",\"name\":\"Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\",\"description\":\"L\u00f6sungen &amp; Market Entry Strategies f\u00fcr KMU, Startups und Unternehmen. 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