{"id":2159,"date":"2025-08-15T14:27:06","date_gmt":"2025-08-15T14:27:06","guid":{"rendered":"https:\/\/peters.marketing\/portfolio\/"},"modified":"2025-08-21T19:48:58","modified_gmt":"2025-08-21T19:48:58","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/peters.marketing\/en\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2159\" class=\"elementor elementor-2159 elementor-1356\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-wpr-particles=\"{\n  &quot;particles&quot;: {\n    &quot;number&quot;: {\n      &quot;value&quot;: 80,\n      &quot;density&quot;: { &quot;enable&quot;: true, &quot;value_area&quot;: 800 }\n    },\n    &quot;color&quot;: { &quot;value&quot;: [&quot;#3D73FF&quot;, &quot;#3AE2CE&quot;, &quot;#FF6B35&quot;, &quot;#000000&quot;] },\n    &quot;shape&quot;: {\n      &quot;type&quot;: &quot;circle&quot;,\n      &quot;stroke&quot;: { &quot;width&quot;: 0, &quot;color&quot;: &quot;#000000&quot; },\n      &quot;polygon&quot;: { &quot;nb_sides&quot;: 5 },\n      &quot;image&quot;: { &quot;src&quot;: &quot;img\/github.svg&quot;, &quot;width&quot;: 100, &quot;height&quot;: 100 }\n    },\n    &quot;opacity&quot;: {\n      &quot;value&quot;: 0.5,\n      &quot;random&quot;: false,\n      &quot;anim&quot;: { &quot;enable&quot;: false, &quot;speed&quot;: 1, &quot;opacity_min&quot;: 0.1, &quot;sync&quot;: false }\n    },\n    &quot;size&quot;: {\n      &quot;value&quot;: 3,\n      &quot;random&quot;: true,\n      &quot;anim&quot;: { &quot;enable&quot;: false, &quot;speed&quot;: 40, &quot;size_min&quot;: 0.1, &quot;sync&quot;: false }\n    },\n    &quot;line_linked&quot;: {\n      &quot;enable&quot;: true,\n      &quot;distance&quot;: 150,\n      &quot;color&quot;: &quot;#3D73FF&quot;,\n      &quot;opacity&quot;: 0.4,\n      &quot;width&quot;: 1\n    },\n    &quot;move&quot;: {\n      &quot;enable&quot;: true,\n      &quot;speed&quot;: 6,\n      &quot;direction&quot;: &quot;none&quot;,\n      &quot;random&quot;: false,\n      &quot;straight&quot;: false,\n      &quot;out_mode&quot;: &quot;out&quot;,\n      &quot;bounce&quot;: false,\n      &quot;attract&quot;: { &quot;enable&quot;: false, &quot;rotateX&quot;: 600, &quot;rotateY&quot;: 1200 }\n    }\n  },\n  &quot;interactivity&quot;: {\n    &quot;detect_on&quot;: &quot;window&quot;,\n    &quot;events&quot;: {\n      &quot;onhover&quot;: { &quot;enable&quot;: true, &quot;mode&quot;: &quot;repulse&quot; },\n      &quot;onclick&quot;: { &quot;enable&quot;: false, &quot;mode&quot;: &quot;push&quot; },\n      &quot;resize&quot;: true\n    },\n    &quot;modes&quot;: {\n      &quot;grab&quot;: { &quot;distance&quot;: 400, &quot;line_linked&quot;: { &quot;opacity&quot;: 1 } },\n      &quot;bubble&quot;: { &quot;distance&quot;: 400, &quot;size&quot;: 40, &quot;duration&quot;: 2, &quot;opacity&quot;: 8, &quot;speed&quot;: 3 },\n      &quot;repulse&quot;: { &quot;distance&quot;: 200, &quot;duration&quot;: 0.4 },\n      &quot;push&quot;: { &quot;particles_nb&quot;: 0 },\n      &quot;remove&quot;: { &quot;particles_nb&quot;: 2 }\n    }\n  },\n  &quot;retina_detect&quot;: true\n}\n\" particle-source=\"wpr_particle_json_custom\" class=\"elementor-element elementor-element-30baa3b wpr-particle-yes e-flex e-con-boxed wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"30baa3b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faf6c9c elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"faf6c9c\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;rotating_text&quot;:&quot;Web Design&lt;br&gt;Branding&lt;br&gt;Digital Solutions&lt;br&gt;&quot;,&quot;animation_type&quot;:&quot;typing&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-headline elementor-headline-animation-type-typing elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Portfolio <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tWeb&nbsp;Design<br>Branding<br>Digital&nbsp;Solutions<br>\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\"><br>for businesses<\/span>\n\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f80fcf elementor-widget elementor-widget-text-editor\" data-id=\"8f80fcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Selected projects from real estate, investment, hospitality, and expansion. Focus: <strong>Web design &amp; branding for businesses<\/strong>, performance, SEO, campaigns, and automation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b9615 elementor-widget elementor-widget-spacer\" data-id=\"76b9615\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ee581 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"22ee581\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc9b8a elementor-widget elementor-widget-spacer\" data-id=\"ddc9b8a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32462c3 elementor-widget elementor-widget-heading\" data-id=\"32462c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cases at a glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78ea91 elementor-widget elementor-widget-spacer\" data-id=\"a78ea91\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb5633 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"dbb5633\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;Immobilien-Shop &quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Immobilien-Shop <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Holger Peters<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0b2ff elementor-widget elementor-widget-text-editor\" data-id=\"6e0b2ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Industry:<\/strong> Real Estate<br \/><strong>Summary:<\/strong> Relaunch with <strong>modern web design<\/strong>, consistent <strong>branding<\/strong>, and local <strong>SEO<\/strong>. Fast pages, clear structure, strong contact funnel.<br \/><strong>Highlights:<\/strong><\/p>\n<ul>\n<li><strong>Initial Situation:<\/strong> Outdated layout, weak visibility<\/li>\n<li><strong>Solution:<\/strong> CI redesign (warm deep blue), structured data, Core Web Vitals<\/li>\n<li><strong>Result:<\/strong> <strong>&lt; 2 s loading time<\/strong>, improved rankings in East Frisia, more qualified inquiries<br \/>\n<strong>Services\/Stack:<\/strong> WordPress\/Elementor, Style Guide, WebP\/Lazy Load, Local SEO, Meta Ads<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931bf9b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"931bf9b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/peters.marketing\/en\/portfolio\/immobilien-shop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Immobilien-Shop Project Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1e921e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a1e921e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7daca elementor-widget elementor-widget-spacer\" data-id=\"2a7daca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a412cf elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"3a412cf\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;SAB Investment&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">SAB Investment<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3242b elementor-widget elementor-widget-text-editor\" data-id=\"7e3242b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Industry:<\/strong> Investment\/Finance<br \/><strong>Summary:<\/strong> <strong>Corporate website<\/strong> with focused <strong>branding<\/strong>, clear messaging, and optional <strong>sound branding<\/strong> for initial contact.<br \/><strong>Highlights:<\/strong><\/p>\n<ul>\n<li>Initial situation: low differentiation, short visit duration<\/li>\n<li>Solution: concise messaging, lean funnel navigation, tracking\/UTM<\/li>\n<li>Result: longer sessions, significantly higher CTR on contact\/inquiry<br \/>\n<strong>Services\/Stack:<\/strong> Web design, branding, copy, on-page SEO, performance tuning<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65421c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f65421c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/peters.marketing\/en\/portfolio\/sab-investment\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View SAB Investment Project Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8daa82d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8daa82d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85376c8 elementor-widget elementor-widget-spacer\" data-id=\"85376c8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e958146 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"e958146\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;SieuToc &quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">SieuToc <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Expansion Strategy (EU)<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49cbc97 elementor-widget elementor-widget-text-editor\" data-id=\"49cbc97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Industry:<\/strong> Tech\/Logistics<br \/><strong>Summary:<\/strong> Market-entry and expansion strategy for Europe including positioning, ICP, messaging, and a digital go-to-market roadmap.<\/p>\n<p><strong>Highlights:<\/strong><\/p>\n<ul>\n<li><strong>Research:<\/strong> Competitive\/channel analysis, target markets &amp; buyer personas<\/li>\n<li><strong>Strategy:<\/strong> Value proposition, pricing hypotheses, campaign plan (paid\/organic\/partner)<\/li>\n<li><strong>Outcome:<\/strong> Clear market prioritization, campaign-ready assets &amp; KPIs<br \/>\n<strong>Services\/Stack:<\/strong> Strategy deck, landing pages, tracking setups, LinkedIn\/Meta campaign concept<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621c734 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"621c734\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/peters.marketing\/en\/portfolio\/sieutoc\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View SieuToc Project now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc9742 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3dc9742\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ae0e6 elementor-widget elementor-widget-spacer\" data-id=\"d6ae0e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd9616 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"5dd9616\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;PeaceCastle&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">PeaceCastle<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Booking System<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fecada elementor-widget elementor-widget-text-editor\" data-id=\"5fecada\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Industry:<\/strong> Vacation Rentals \/ Hospitality<br \/><strong>Short Description:<\/strong> Multilingual web design (<strong>DE\/EN\/Plattdeutsch<\/strong>) with <strong>calendar booking system<\/strong> and <strong>email automations<\/strong> \u2013 locally rooted, covering the full journey from inquiry to check-in.<\/p>\n<p><strong>Highlights<\/strong><\/p>\n<ul>\n<li><strong>Initial Situation:<\/strong> Manual bookings, scattered information, limited local targeting.<\/li>\n<li><strong>Solution:<\/strong> Responsive web design with clear pricing\/services, <strong>booking calendar<\/strong>, full <strong>Plattdeutsch version<\/strong> (pages &amp; emails) plus DE\/EN, automated confirmation\/reminder\/arrival emails.<\/li>\n<li><strong>Result:<\/strong> More <strong>direct bookings<\/strong>, less manual effort, stronger local relevance, and fewer no-shows.<br \/>\n<strong>Services\/Stack:<\/strong> WordPress\/Elementor, <strong>multilingual setup (DE\/EN\/Plattdeutsch)<\/strong>, booking calendar, email automation flows, performance\/onpage SEO.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67a038 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c67a038\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/peters.marketing\/en\/portfolio\/peacecastle\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View PeaceCastle Project Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b60cc3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6b60cc3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf17c9 elementor-widget elementor-widget-spacer\" data-id=\"4bf17c9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Portfolio Web&nbsp;DesignBrandingDigital&nbsp;Solutions for businesses Selected projects from real estate, investment, hospitality, and expansion. Focus: Web design &amp; branding for businesses, performance, SEO, campaigns, and automation. Cases at a glance Immobilien-Shop Holger Peters Industry: Real EstateSummary: Relaunch with modern web design, consistent branding, and local SEO. Fast pages, clear structure, strong contact funnel.Highlights: Initial Situation: Outdated layout, weak visibility Solution: CI redesign (warm deep blue), structured data, Core Web Vitals Result: &lt; 2 s loading time, improved rankings in East Frisia, more qualified inquiries Services\/Stack: WordPress\/Elementor, Style Guide, WebP\/Lazy Load, Local SEO, Meta Ads View Immobilien-Shop Project Now SAB Investment Industry: Investment\/FinanceSummary: Corporate website with focused branding, clear messaging, and optional sound branding for initial contact.Highlights: Initial situation: low differentiation, short visit duration Solution: concise messaging, lean funnel navigation, tracking\/UTM Result: longer sessions, significantly higher CTR on contact\/inquiry Services\/Stack: Web design, branding, copy, on-page SEO, performance tuning View SAB Investment Project Now SieuToc Expansion Strategy (EU) Industry: Tech\/LogisticsSummary: Market-entry and expansion strategy for Europe including positioning, ICP, messaging, and a digital go-to-market roadmap. Highlights: Research: Competitive\/channel analysis, target markets &amp; buyer personas Strategy: Value proposition, pricing hypotheses, campaign plan (paid\/organic\/partner) Outcome: Clear market prioritization, campaign-ready assets &amp; KPIs Services\/Stack: Strategy deck, landing pages, tracking setups, LinkedIn\/Meta campaign concept View SieuToc Project now PeaceCastle Booking System Industry: Vacation Rentals \/ HospitalityShort Description: Multilingual web design (DE\/EN\/Plattdeutsch) with calendar booking system and email automations \u2013 locally rooted, covering the full journey from inquiry to check-in. Highlights Initial Situation: Manual bookings, scattered information, limited local targeting. Solution: Responsive web design with clear pricing\/services, booking calendar, full Plattdeutsch version (pages &amp; emails) plus DE\/EN, automated confirmation\/reminder\/arrival emails. Result: More direct bookings, less manual effort, stronger local relevance, and fewer no-shows. Services\/Stack: WordPress\/Elementor, multilingual setup (DE\/EN\/Plattdeutsch), booking calendar, email automation flows, performance\/onpage SEO. View PeaceCastle Project Now<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2159","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Portfolio - Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peters.marketing\/en\/portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio - Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\" \/>\n<meta property=\"og:description\" content=\"Portfolio Web&nbsp;DesignBrandingDigital&nbsp;Solutions for businesses Selected projects from real estate, investment, hospitality, and expansion. Focus: Web design &amp; branding for businesses, performance, SEO, campaigns, and automation. Cases at a glance Immobilien-Shop Holger Peters Industry: Real EstateSummary: Relaunch with modern web design, consistent branding, and local SEO. Fast pages, clear structure, strong contact funnel.Highlights: Initial Situation: Outdated layout, weak visibility Solution: CI redesign (warm deep blue), structured data, Core Web Vitals Result: &lt; 2 s loading time, improved rankings in East Frisia, more qualified inquiries Services\/Stack: WordPress\/Elementor, Style Guide, WebP\/Lazy Load, Local SEO, Meta Ads View Immobilien-Shop Project Now SAB Investment Industry: Investment\/FinanceSummary: Corporate website with focused branding, clear messaging, and optional sound branding for initial contact.Highlights: Initial situation: low differentiation, short visit duration Solution: concise messaging, lean funnel navigation, tracking\/UTM Result: longer sessions, significantly higher CTR on contact\/inquiry Services\/Stack: Web design, branding, copy, on-page SEO, performance tuning View SAB Investment Project Now SieuToc Expansion Strategy (EU) Industry: Tech\/LogisticsSummary: Market-entry and expansion strategy for Europe including positioning, ICP, messaging, and a digital go-to-market roadmap. Highlights: Research: Competitive\/channel analysis, target markets &amp; buyer personas Strategy: Value proposition, pricing hypotheses, campaign plan (paid\/organic\/partner) Outcome: Clear market prioritization, campaign-ready assets &amp; KPIs Services\/Stack: Strategy deck, landing pages, tracking setups, LinkedIn\/Meta campaign concept View SieuToc Project now PeaceCastle Booking System Industry: Vacation Rentals \/ HospitalityShort Description: Multilingual web design (DE\/EN\/Plattdeutsch) with calendar booking system and email automations \u2013 locally rooted, covering the full journey from inquiry to check-in. Highlights Initial Situation: Manual bookings, scattered information, limited local targeting. Solution: Responsive web design with clear pricing\/services, booking calendar, full Plattdeutsch version (pages &amp; emails) plus DE\/EN, automated confirmation\/reminder\/arrival emails. Result: More direct bookings, less manual effort, stronger local relevance, and fewer no-shows. Services\/Stack: WordPress\/Elementor, multilingual setup (DE\/EN\/Plattdeutsch), booking calendar, email automation flows, performance\/onpage SEO. View PeaceCastle Project Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/peters.marketing\/en\/portfolio\/\" \/>\n<meta property=\"og:site_name\" content=\"Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T19:48:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/\",\"url\":\"https:\/\/peters.marketing\/en\/portfolio\/\",\"name\":\"Portfolio - Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\",\"isPartOf\":{\"@id\":\"https:\/\/peters.marketing\/en\/#website\"},\"datePublished\":\"2025-08-15T14:27:06+00:00\",\"dateModified\":\"2025-08-21T19:48:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/peters.marketing\/en\/portfolio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/peters.marketing\/en\/portfolio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/peters.marketing\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/peters.marketing\/en\/#website\",\"url\":\"https:\/\/peters.marketing\/en\/\",\"name\":\"Webdesign, Branding &amp; AI \u2013 Peters Kommunikation &amp; Design\",\"description\":\"L\u00f6sungen &amp; Market Entry Strategies f\u00fcr KMU, Startups und Unternehmen. 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Focus: Web design &amp; branding for businesses, performance, SEO, campaigns, and automation. Cases at a glance Immobilien-Shop Holger Peters Industry: Real EstateSummary: Relaunch with modern web design, consistent branding, and local SEO. Fast pages, clear structure, strong contact funnel.Highlights: Initial Situation: Outdated layout, weak visibility Solution: CI redesign (warm deep blue), structured data, Core Web Vitals Result: &lt; 2 s loading time, improved rankings in East Frisia, more qualified inquiries Services\/Stack: WordPress\/Elementor, Style Guide, WebP\/Lazy Load, Local SEO, Meta Ads View Immobilien-Shop Project Now SAB Investment Industry: Investment\/FinanceSummary: Corporate website with focused branding, clear messaging, and optional sound branding for initial contact.Highlights: Initial situation: low differentiation, short visit duration Solution: concise messaging, lean funnel navigation, tracking\/UTM Result: longer sessions, significantly higher CTR on contact\/inquiry Services\/Stack: Web design, branding, copy, on-page SEO, performance tuning View SAB Investment Project Now SieuToc Expansion Strategy (EU) Industry: Tech\/LogisticsSummary: Market-entry and expansion strategy for Europe including positioning, ICP, messaging, and a digital go-to-market roadmap. 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