Immobilien-Shop Holger Peters – Webdesign & Branding for businesses

Relaunch with corporate design, SEO & Meta Ads – visible, fast, conversion-strong

For Immobilien-Shop Holger Peters, I created a modern, responsive website with a consistent corporate design. The relaunch included SEO fundamentals (structure, speed, structured data for property listings) and targeted Meta Ads with a clear funnel for qualified inquiries.
Result: faster loading times, better visibility, and a conversion-optimized contact path that reliably guides prospects to book an appointment.

Logo redesign: from edgy label to iconic brand mark

The Immobilien-Shop Holger Peters receives a logo with a clear signature and strong recognition value. Moving away from the old rectangular look, the new iconic brand mark in warm deep blue combines trust, regional roots, and modernity. The newly introduced roof pictogram immediately signals real estate expertise. The gently curved line below serves a dual purpose: as a friendly smile (representing a service mindset) and as the hull of a boat on the East Frisian canal – a subtle tribute to regional identity.
  • Form & Composition: The circular badge breaks away from the old, angular look and appears approachable, modern, and scalable.
  • Color: Deep, warm blue stands for trust, consistency, and professionalism – ideal for the real estate sector.
  • Iconic: Roof silhouette + “Fehn arch” combine core business and East Frisian identity in a single symbol.
  • Typography & Legibility: The minimal lettering “immo-hp.de” remains clear at any size – from favicon to construction signage.
  • Digital first: The circular logo works seamlessly across websites, social media, exposés, and as an app icon – no adaptations needed.
Afterwards
Before
Drag with your mouse or finger – see the result live.
Afterwards
Before
Drag with your mouse or finger – see the result live.
Visit Immobilien-Shop now

Web Redesign, SEO Optimization & Performance


For the Immobilien-Shop Holger Peters, we implemented a complete website relaunch — modern web design & branding for businesses, clear information architecture, and a user journey optimized for conversions. The new deep warm blue design builds trust, and the homepage guides visitors quickly to listings, exposés, and contact options.

SEO Setup: Local keyword targeting (real estate + East Frisia region), clean URL structure, internal linking, optimized meta titles/descriptions, image alt texts, and structured data (breadcrumb, organization, real estate/offer), plus XML sitemap and robots.txt maintenance. Result: improved visibility and higher click-through rates in SERPs.

Web Performance: Mobile-first implementation and optimization of Core Web Vitals — fast load times via WebP/AVIF images, lazy loading, font preload, compressed assets, server-side caching, and clean code. The site responds noticeably faster and converts better.

Key Results at a Glance:
  • Significantly better rankings thanks to technical SEO & content structure
  • Noticeably faster load times and stable Core Web Vitals
  • Higher visibility for regional search queries (Local SEO)
  • More qualified contact inquiries thanks to clear UX & CTAs

Web Design, Branding AI. Clear. Fast. Effective.

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Holger Peters Real Estate Shop

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SieuToc – DACH Market Entry

PeaceCastle – Low German Website

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